Before we get to far into 2012, I wanted to share a link to the following video from the Colorado Springs Fine Arts Center (FAC).
In addition to documenting the tremendous year the FAC’s had in 2011 (By the way, it was their 75 Anniversary!), I think it’s a terrific piece of social media marketing for the following reasons:
1. Notice this piece is aimed at the FAC’s target market (aka: Community!). It includes visitors to their gallery; Lectures; Artists; Families; Plays; Classes; and, of course, their members, supporters, and volunteers.
2. In social media, content keeps your target market coming back to your web platforms (FaceBook, Twitter, YouTube, Webstie, etc.) to see what’s new. As a mater of fact, if you begin to think of your organization as a media company, and these platforms as different channels, this content can be multi-purposed across those channels. This can increase the return on investment of both your content and your social media marketing.
3. Social media marketing is perfect for organizations like the FAC that produce content. Make it fun! If you are a non-profit, have your staff, members and volunteers, take pictures (or video) and share those with the person who leads your social media marketing efforts. These can be utilized in posts throughout the year, and like this video, as a retrospective at the end of the year.
4. Lastly, but highly important, the FAC has effective profile pages on all their social media platforms. Basically, their digital trail can be followed back to their website where their target market can get more information about the FAC; What their upcoming schedule is; Where they are located; How to get in contact and support this amazing nonprofit and the important work they do in the Pikes Peak region.
Thank you to the Colorado Springs Fine Arts Center and keep up the good work!
Please feel free to comment if you are fan of the FAC; or, if you have any insight into their use of social media marketing.
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