Social Media Marketing Example: COS Downtown Partnership Promotes Small Businesses

Wow! If you are interested in the professional application of social media marketing, check out the following link to work done by the Colorado Springs Downtown Partnership.

http://downtown80903.tumblr.com/post/12123139982/downtown-colorado-springs-looks-back-at-some-of

To build credibility, I noticed their use of recognized Colorado Springs leaders Richard Skorman and Susan Edmonson. I thought Susan’s casual, but informed delivery was terrific – instant integrity. Of course they are trying to reach beyond the downtown visitor to potential business owners (their target market) and Skorman’s success and longevity in downtown business speaks to that.

Another social media marketing best practice is to tie your promotion to a news worthy event. Leveraging this campaign on the recent success of the USA Pro Cycling Challenge is an excellent example.

I also noticed the Partnership’s use of multiple deliver channels. This piece is on Tumblr and YouTube and it looks like they are building a solid following on Facebook. Further, I found the link to the video on Twitter - @Downtown80903.

Obviously, this promotion is done by professionals and I wonder what their return on investment will be, but in terms of getting ideas on how to apply social media marketing to any business budget, this piece: is targeted; informs and entertains, builds credibility, is news worthy; is cross promotional; and uses multiple delivery channels.

Thanks for listening and please tell me what you think!